BIG PURPLE is the most powerful blend of chemical technology on the market! This potent all-purpose cleaner is versatile and strong enough to remove dirt, grime, stains, and smoke film from both hard and soft surfaces – inside and outside your vehicle. It works its Big Purple magic on tires, trim, wheels, carpets, floor mats, headliners, plastics, rubbers and more. You can even use this powerful purple cleaner as a pre-soak for a vehicle that’s extremely soiled.